We believe that creating the right image is an important component in ensuring the success of your business. Whether you are a sole trader or a multi advisor firm it is essential to create a strong brand identity. A well designed logo and identity can put you far above the competition, especially if they are teamed with a robust marketing strategy and high quality marketing material.
A strong brand helps to create and sustain the company’s reputation and standing with both its customer and business partnership base.
Stonebridge currently has three very distinct brands.
Stonebridge Group
It was felt the original name of Stonebridge Mortgage Services was somewhat restricting as it suggested the company provided only a mortgage broking service. By adapting it but retaining the Stonebridge element of the name it kept our ‘presence’ within the area alive and enabled us to demonstrate that a far wider range of services were available. The logo itself was designed to be viewed in two ways. The more obvious is that of a ‘key hole’ which ties the company in with the house purchase sector. The second and perhaps not so obvious is that of two elements linking together and becoming a cohesive working unit enabling the sharing of ideas and practices.
Cathesis - investment of mental or emotional energy in a person, object or idea.
A huge focus for the Group has been that of its existing client bank. The company looked at how they had historically approached this sector of the business and concluded that a much stronger customer culture was required. The company recognised that customers had to be viewed specifically as individuals and that individuals had different goals and aspirations, whether they be financial or otherwise, to that of the next.
The main objective was to therefore implement a bespoke service for each client that was specifically structured around their financial aims and aspirations. The ‘cathesis’ brand depicts this ideology by subtly suggesting an ‘individual’ is taken from a group environment and has time invested in them to ensure their unique needs and requirements are fully addressed.
Revolution
The idea behind the name Revolution was to signify how the implementation of a software system can transform an organisation, bring about change and ‘revolutinise’ how it operates on a day to day basis.
The word revolution is often represented in pictures as a raised arm expressing victory and the beginning of change. The Revolution logo was designed as a graphical representation of this concept.